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Farjao for Dummies Part 1: Buying an Artwork

You have no doubt been watching the art market explode in recent years. But the higher end works with the most potential for gains are out of your price range, or you don’t want to take on the sole risk. You stand idly by, watching someone make a lot of money, and that someone isn’t you.

FARJAO is your answer. It stands for Fractional and Rentable Joint Artworks Ownership. What this means is that through Farjao, you and a number of like-minded people can collectively buy an artwork, and then later sell it when the market is most favourable. And there’s more.

While you are waiting for your ship to come in, you can use this art asset to generate additional income by renting it out to residences, offices, corporations, galleries, museums, or to anyone who might be interested. Use your imagination!

Or if you simply love the work, or just want to impress your friends and colleagues, rent it yourself from the group. A dinner party or meeting with an electric blue Andy Warhol presiding over you and your guests is a lot more fun than a picture of the company founder, your mother-in-law, or your cat Fluffy.

Sound intriguing? Here’s what you have to do:

1. Study the art market, and look for rising stars.

No help here—this is your job.

2. Find like-minded partners through the

Farjao website.

3. Form a legal partnership.

(Warning: Paperwork!)

Don’t worry, we will help.

4. Buy the artwork. Oh what a feeling!

5. Manage the artwork. This simply means storing

and/or renting it.

6. Sell the artwork or sell your shares of the

artwork when the market is favourable.

Yipeeee! You might even make the news.

“Local Boy Sells Warhol for Record Price.”

Having fun? Do it again. And again. The sky is the limit.

That’s just about it. Still intrigued? Talk to one of our representatives.

And this is the tip of the iceberg—there is so much more to know about how

Farjao can be the best tool in your art investment toolbox.

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